Gucci is officially the best brand in the world, up from two spots last year. This achievement was made possible because of over 35 million views on their new Epilogue collection. Their F/W20 campaign was incredibly significant in putting the brand in the forefront as it gave them the chance to promote their products. Besides, Gucci’s page views increased by about 52%.
Some of the other brands also performed well. Off- White came in at second spot followed by Nike while Prada, Balenciaga, Fendi, Versace, and Valentino all made it to the top 10. Marine Serre also made it to the top 20 as its crescent printed top was among the best products women bought this year. Telfair’s bag, which was released this year, also dominated the market, becoming the most accepted by women.
The Dior- Nike Air Jordan 1 became the best sneaker to be released this year in the menswear category. Other brands such as Nike Joggers and UGG slippers also made it to the list. This year so increased profits in the menswear category. These high-end brands are still doing well despite global uncertainty in the recent months.